Woven Metal Products

Case Study

Thought Leadership / Awards Strategy

Background:

Long-time metal fabricator Woven Metal Products (WMP) had a great reputation for exceptional products and service in its local community and in the global oil and gas, energy and other industries. The company wanted to strengthen its credibility by earning recognition through respected third-party awards programs, extending its reputation beyond word of mouth.

How We Helped:

Our Why Resonate (WR) team worked alongside WMP to determine several potential awards categories where the company could earn recognition. Through research, the WR team identified several programs that highlighted various aspects of the WMP business —from specific skills to whole industry categories, community accolades, and more.

As a result, WMP has earned five business awards to date. WR publicized these wins on WMP’s website, social media and with local media, to further extend the reach and impact of wins like these. In this ongoing strategic program, WR continually looks for additional programs to highlight WMP’s work.

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